Borås TME is the destination company of the city.
About the company
Borås TME AB was established in 2010 as a result of a three-year project between Borås Municipality and Borås Business Community. The company is part of the municipality's group of companies and is 91% owned by Borås Stadshus AB and 9% owned by Borås Business Community Economic Association. In recent years, both the external environment and Borås itself have undergone changes, and as a result, the company's mission has evolved. Initially, the focus was on attracting events and tourists, but now it has expanded to a broader scope.
Our purpose is to ensure that Borås is perceived as a highly attractive city for residents and visitors alike. The company will proactively market the city while actively working to improve and develop current activities within the tourism industry and place development. Our vision is for people in Borås to feel like saying, "I want to stay here!"
Employees
At Borås TME, we are a team of 20 dedicated employees working in the fields of tourism, meetings, and events (TME). One thing we all have in common is our passion for our city. Here you can find our contact information.
Katja Sjöblom
Acting Head of Marketing and Communications / Digital Communications Officer
