Just like Viskan, Borås is never still.

Borås is a modern city full of change and growth. It brings together creativity, innovative design, street art, e-commerce and world-leading research in textiles, along with a rich variety of shops, restaurants and popular visitor destinations.

Borås is a city full of design, creativity and street art.

Borås is a city that dares to lead the way. The city brings together creativity, innovative design, street art, e-commerce and world-leading research in textiles. But Borås also has magnificent scenery, top-class sporting experiences and a rich selection of shops and restaurants. And not least, an entrepreneurial spirit that thinks in new ways, a crazy spirit that is constantly moving forward and residents who are proud of their city. We are a city in constant change. Like the Viskan River, Borås is never still.

experience the city

Where Family Fun, Nature, Art, and Textiles Unite in a Vibrant City

Entré Borås Djurpark

Excursions and adventures for the entire family in Borås!

Tre cyklister på landsväg

Sweden's nature is amazing and for those who like to be physically active.

Två personer på Borås Konstmuseum

Four new exhibitions and one that was so good that it had to hang around for a while longer. Pop in for some pop art.

Tre coutureklänningar på skyltdockor

Textiles have been a common thread throughout the city’s 400-year history.

Sandwalls plats i skymning

Borås is literally bubbling and there is a lot to discover and explore in this cosy city with a big and modern atmosphere.


Contact us

The Tourist Information Center is open Monday-Friday 10-17 and Saturday-Sunday 12-16. You can call us on 033-35 70 90, send an email to hej@boras.com or chat with us here on the web. If you would like to chat with us in person, you will find us at the Textile Fashion Center on Skaraborgsvägen 3A during our opening hours.

Download the app "Hej Borås!"

In our app you'll find "Borås Passet" but you'll also find different map functions for those of you who want to experience the city's much talked-about sculptures, the amazing street art, the guided tours or the scenic hiking trails on your own. Read more and download the app "Hello Borås!" here.